Simplified payments
Made rewards tangible
Saved drivers time
I redesigned the wallet, rewards, and referral experience around the needs of truckers, informed by user research, KYC requirements.
The client will remain unnamed as per NDA agreements
Project Sysnopsis
Tools Used
1 | Understand the Driver
I interviewed owner-operators to uncover friction around abstract points, slow transactions, and managing business money on the road.
2 | Redesign
I turned those insights into a cash-based digital wallet that simplifies rewards, payments, and fuel transactions.
3 | Results
I measured the redesign against activation, referral conversion, transaction speed, and funds added to fuel points ecosystem.
TIME TO REDEEM CODE DOWN
4 MINUTES
MINUTES PER TRANSACTION
REFERRAL ACTIVATIONS
UP 76%
YEARLY REVENUE INCREASE
UP 6%
01 -
Currency Confusion
Problem
The original points-based rewards system made value unclear and disconnected from real savings. Drivers didn’t know what their points were worth or when they could use them. For small-business truckers, every dollar counts, making clarity and immediacy essential.
Points were replaced with real cash deposited directly into a digital wallet, giving drivers instant access to rewards they can see and spend.
This shift built transparency, reinforced trust, and turned bonuses into meaningful moments of progress. The wallet also unified multiple payment sources, helping drivers manage income, discounts, and expenses all in one place.
02 -
Fast Check Out Fuel Codes
Problem
Fuel codes were one of the most time-consuming parts of the 10-4 experience, requiring multiple steps and manual entry before drivers could pump.
From Manual Entry to Scan
I saw an opportunity to simplify this by integrating wallet features directly into the fuel code process. By linking wallet balance and payment methods to fuel code generation, I reduced the number of screens and taps needed to complete a transaction.
Now, drivers can generate a fuel code instantly from their wallet and see their discount and remaining balance in one place.
This creates a faster, more seamless flow that fits the pace of a trucker’s day—less time tapping through menus, more time back on the road.
03 -
Referals That Bring OTR Value
Wireframes
Problem
Truckers weren’t motivated to refer others — the rewards were unclear, payout timing was slow, and the process felt disconnected from real value.
Adding Real Value To Owner-Operated Businesses
I simplified the referral flow and tied rewards directly to the digital wallet, turning every referral into instant, visible cash rather than vague points.
Promoting At The Moment Of Satisfaction
Referrals are triggered right after the driver earns their first cash bonus — the moment of satisfaction and trust are highest.
1 To 3 Days Hit The OTR's Sweet Spot
This timing increases the likelihood of word-of-mouth recommendations, creating organic growth driven by truckers who’ve just experienced a real financial win. Ideally, a referral should be sent within 1 to 3 days.
Results
Clearer incentives, faster rewards, and a referral system that feels like part of the trucker’s business — not a marketing gimmick.
04 -
Blindside Taps
Designing for drivers who multitask on the road.
Tappable Areas
I increased button and touch target sizes to meet WCAG standards, making it easier for truckers to interact quickly and accurately. Since many over-the-road (OTR) drivers inevitably use their phones while driving or refueling, larger tappable areas reduce distraction and help them stay safer behind the wheel.
Result
A smoother, more confident experience that prioritizes usability and safety in real-world trucking conditions.
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